S&P gives Advantage Sales B+, loans B+, B-

Standard & Poor's said it assigned a preliminary B+ corporate credit rating to Advantage Sales & Marketing Inc.

The agency noted that the company is entering into a $900 million first-lien credit facility and a $425 million second-lien term loan to help finance its purchase by Apax Partners, and Moody's said it is assigning a preliminary B+ issue-level rating to the proposed first-lien credit facility and a preliminary B- rating to the proposed second-lien term loan.

The stable outlook reflects its expectation that credit metrics will improve as a result of both profit growth and debt reduction with free cash flow in the near term, the agency added.

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