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Published on 8/12/2011 in the Prospect News PIPE Daily.

Brainy Brands wraps $220,000 of $2.4 million convertibles placement

Company sells two-year 10% promissory notes with five-year warrants

By Devika Patel

Knoxville, Tenn., Aug. 12 - Brainy Brands Co., Inc. arranged a $2.4 million private placement of two-year 10% convertible secured promissory notes on Aug. 11, according to an 8-K filed Friday with the Securities and Exchange Commission. The company raised $220,000 at pricing.

The notes are convertible into common stock at $0.40 per share. The conversion price is a 5.26% premium to $0.38, the Aug. 10 closing share price.

Investors also received warrants for 30 common shares for each $4.00 invested. The warrants expire in five years and are each exercisable at $0.60, a 57.9% premium to the Aug. 10 closing share price.

The designer, developer and marketer of technology-based early education tools is based in Suwanee, Ga.

Issuer:Brainy Brands Co., Inc.
Issue:Convertible secured promissory notes
Amount:$2.4 million
Maturity:Two years
Coupon:10%
Conversion price:$0.40
Conversion premium:5.26%
Warrants:Warrants for 30 common shares per $4.00 invested
Warrant expiration:Five years
Warrant strike price:$0.60
Settlement date:Aug. 11 (for $220,000)
Stock symbol:OTCBB: TBBC
Stock price:$0.41 at close Aug. 11
Market capitalization:$13.73 million

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