Sizmek: Weborama parent to top Amazon’s $30 million ad server offer

By Caroline Salls

Pittsburgh, June 7 – Sizmek Inc. will receive a topping bid for its server and DCO from Weborama parent company Ycor, according to a Weborama news release.

The original $30 million offer for the server and DCO had previously come from Amazon.com Inc. Weborama said Sizmek signed an agreement with Amazon on May after multiple companies expressed interest in acquiring the ad serving part of the company.

Weborama said it believes overbidding the existing offer “is the best decision from an industry perspective.”

The release did not disclosure the amount of Ycor’s topping bid.

“Obviously, we are conscious that, given how incommensurate Amazon’s resources are, it can bring ‘David versus Goliath’ to mind,” Weborama chief executive officer and Ycor partner Alain Levy said in the release.

“Today, we make a financial commitment, taking into account what is at stake for the industry as a whole: prevent the advent of a duopoly. We do believe that no one should turn a blind eye on Sizmek Ad Server being possibly acquired by a global platform – be it Amazon or another. Choice must prevail.”

Teaming up with Sizmek, Weborama said it will provide marketers and agencies with an independent alternative, powered by dedicated cutting-edge technologies.

Sizmek is a New York-based independent buyside advertising platform. The company filed bankruptcy on March 29 in the U.S. Bankruptcy Court for the Southern District of New York under Chapter 11 case number 19-10971.

© 2015 Prospect News.
All content on this website is protected by copyright law in the U.S. and elsewhere. For the use of the person downloading only.
Redistribution and copying are prohibited by law without written permission in advance from Prospect News.
Redistribution or copying includes e-mailing, printing multiple copies or any other form of reproduction.