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Published on 12/19/2014 in the Prospect News Investment Grade Daily.

Moody’s ups Harley-Davidson to A3

Moody's Investors Service said it upgraded the long-term debt rating of Harley-Davidson Financial Services, Inc. and Harley-Davidson Funding Corp. to A3 from Baa1 and affirmed the short-term rating at Prime-2.

The outlook is stable.

The ratings benefit from a support agreement provided by Harley-Davidson, Inc.

Moody’s said the upgrade reflects its expectation that Harley-Davidson will maintain operating and financial disciplines necessary to contend with the considerable cyclicality and the high consumer sensitivity characteristic of the high-end motorcycle market.

The company's operating strengths include: (a) A world recognized brand name that is aggressively defended; (b) market leadership which has grown to exceed 50% in the U.S.; (c) an operating margin that the agency expects will estimate 18% next year and that compares favorably with that of other companies at the A3 rating level; (d) free cash flow exceeding $500 million; and (e) a labor contact that affords the company considerable flexibility to adjust headcount as needed.


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