YuMe reports plans to price initial public offering of common stock

Citigroup, Deutsche Bank are bookrunners; Barclays and Needham assist

By Devika Patel

Knoxville, Tenn., July 2 - YuMe, Inc. plans to price an initial public offering of its common stock with a greenshoe, according to a Form S-1 filed Tuesday with the Securities and Exchange Commission.

The company expects its common stock to trade on the New York Stock Exchange under the symbol "YUME."

Citigroup and Deutsche Bank Securities are the joint bookrunning managers. Barclays, Needham & Co. and Piper Jaffray are the co-managers.

Proceeds will be used for general corporate purposes, including working capital.

The provider of digital video brand advertising solutions is based in Redwood City, Calif.

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