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Published on 10/30/2009 in the Prospect News Emerging Markets Daily.

Moody's rates Value Ba3

Moody's Investors Service said it assigned its Ba3 long-term and Not-Prime short-term global local-currency issuer ratings to Value Casa de Bolsa, SA de CV. On its Mexican National Scale, Moody's de Mexico assigned A3.mx long-term and MX-2 short-term issuer ratings.

The outlook is stable.

The agency said the ratings reflect the broker's good franchise and brand name in Mexico's securities industry developed after a track record of nearly 16 years under its current ownership, the company's ability to generate recurrent pre-tax earnings from its low-risk agency business focus and its conservative risk management guidelines.

The ratings assigned to Value also incorporate the company's small size and limited market share of around 1.3% of the Mexican securities industry's assets under management, Moody's said.


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