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Published on 6/26/2013 in the Prospect News PIPE Daily.

True Drinks sells $450,000 of 12% convertibles in $3 million placement

Deal sells convertible promissory notes along with five-year warrants

By Devika Patel

Knoxville, Tenn., June 26 - True Drinks Holdings, Inc. arranged a $3 million private placement of 12% convertible promissory notes on June 20, according to an 8-K filed Wednesday with the Securities and Exchange Commission. The deal has a $300,000 greenshoe and has already raised $450,000.

Axiom Capital Management, Inc. is the agent.

The notes mature on Nov. 29, 2013, which may be extended to Feb. 28, 2014 and then to May 31, 2014.

The notes are convertible into common shares at $2.00 per share.

In addition, the first-tranche investors received warrants for 174,455 shares. Each warrant is exercisable at $1.10 for five years.

The conversion price of the notes and the strike price of the warrants are 112.77% and 17.02% premiums, respectively, to the June 19 closing share price of $0.94.

If the company exercises either its first extension option or its second extension option, the number of warrant shares will increase by 25% per extension.

Proceeds will be used for general corporate purposes.

The beverage company is based in Irvine, Calif.

Issuer:True Drinks Holdings, Inc.
Issue:Convertible promissory notes
Amount:$3 million
Greenshoe:$300,000
Maturity:Nov. 29, 2013
Coupon:12%
Conversion price:$2.00
Warrants:For 174,455 shares
Warrant expiration:Five years
Warrant strike price:$1.10
Agent:Axiom Capital Management, Inc.
Pricing date:June 20
Settlement date:June 20 (for $450,000)
Stock symbol:OTCBB: TRUU
Stock price:$0.94 at close June 19
Market capitalization:$25 million

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