S&P: Starwood view positive

Standard & Poor's said it revised its outlook on Starwood Hotels & Resorts Worldwide Inc. to positive from stable and affirmed its corporate credit rating at BB.

The outlook revision reflects an expectation that Starwood could achieve and sustain credit measures appropriate for a one-notch higher rating over the intermediate term, S&P said.

The agency said it expects hotel room demand in the United States and in many major global markets where Starwood's luxury and upscale brands have a presence to achieve sustained levels of growth in 2010.

Revenue per available room in the United States and at Starwood will likely become positive in 2010, S&P said.

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