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S&P rates Sony bonds BBB+
Standard & Poor's said it assigned a BBB+ debt rating to Sony Corp.'s series 27 and series 28 domestic unsecured straight bonds.
The rated bonds include ¥45 billion 0.664% series 27 bonds due March 17, 2017 and ¥10 billion 1.410% series 28 bonds due March 18, 2022.
The ratings reflect its high-brand recognition as a global audio and video-equipment maker, S&P said, along with its solid technological knowhow.
However, steep drops in the prices of Sony's main products weigh on earnings from its digital audio and visual equipment and home electronics businesses, S&P said.
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