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S&P boosts Sirius outlook to positive
Standard & Poor's said it revised its outlook on Sirius Satellite Radio Inc. to positive from stable.
At the same time, S&P said it affirmed all ratings on the company, including the CCC corporate credit rating.
The agency added that the outlook revision reflects the company's growing subscription base and improved competitive position compared with rival XM Satellite Radio Holdings Inc.
Growth at Sirius has come at considerable costs, the agency said, noting that higher programming and subscriber acquisition costs, which increased 60% compared with the prior-year period, have partially offset incremental revenue gains, raising the priority of customer retention.
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