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Moody's rates Shinsegae A3
Moody's Investors Service said it assigned an A3 issuer rating to Shinsegae Co. Ltd.
The outlook is stable.
The rating is primarily based on its long history of maintaining a leading market position and excellent brand equity in the South Korean hypermarket industry, Moody's said. High barriers to entry provide the company with a stable operating environment and high business stability, the agency said.
However, Moody's acknowledged that Shinsegae's presence in the department store industry remains weak as the distant third player. The company also is exposed to higher business risks, the agency said.
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