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Published on 4/15/2005 in the Prospect News PIPE Daily.

New Issue: AssuranceAmerica closes private placement of preferreds for $2.38 million

By Sheri Kasprzak

Atlanta, April 15 - AssuranceAmerica Corp. said it has raised $2.38 million in a private placement.

The company sold 342,000 series A convertible preferred shares at $5.00 each to Heritage Assurance Partners LP. The company sold an additional 134,000 preferreds to other investors at the same price for an additional $670,000. The investors in the additional preferreds include Traditions Investments LP, Milendol LP, William Brooks Irrevocable Trust, Mildred M. Montague Education Trust, William Aiken, Greg Voges, Jay Brooks, Jay Brooks IRA, Mary Ezell, Howard Bickerstaff III IRA, Richard Moore IRA, Carolyn King, Carrington Montague, Victor Serodino, James Halstead, Ricky Moore and George McGee.

The preferreds are initially convertible into common shares at $0.50 each. The preferreds do not pay dividends.

Based in Atlanta, AssuranceAmerica is a property and casualty insurance company.

Issuer:AssuranceAmerica Corp.
Issue:Series A convertible preferred stock
Amount:$2.38 million
Shares:476,000
Price:$5.00
Conversion price:$0.50
Warrants:No
Investors:Heritage Assurance Partners LP; Traditions Investments LP; Milendol LP; William Brooks Irrevocable Trust; Mildred M. Montague Education Trust; William Aiken; Greg Voges; Jay Brooks; Jay Brooks IRA; Mary Ezell; Howard Bickerstaff III IRA; Richard Moore IRA; Carolyn King; Carrington Montague; Victor Serodino; James Halstead; Ricky Moore; and George McGee
Settlement date:April 14
Stock price:$0.90 at close April 14

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