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Published on 1/4/2013 in the Prospect News PIPE Daily.

As Seen On TV seals $7.29 million private placement of equity units

Deal offers 61 units of 71,500 shares and warrants for 35,750 shares

By Devika Patel

Knoxville, Tenn., Jan. 4 - As Seen On TV, Inc. settled a $4.23 million second and final tranche of a $7.29 million private placement of units on Dec. 28, according to an 8-K filed Friday with the Securities and Exchange Commission. The deal raised $3.05 million on Nov. 14.

The company sold 61 units of 71,500 common shares and warrants for 35,750 shares at $50,050.00 per unit in the first tranche and an additional 84.6 units in the second tranche, for a total of 145.6 units. Accordingly, for each $0.70 invested, investors received one share and a half-share warrant.

The three-year warrants are initially exercisable at $0.80. The strike price is a 3.9% premium to the Nov. 13 closing share price of $0.77.

National Securities Corp. was the agent.

Based in South Pasadena, Calif., As Seen On TV identifies, develops and markets consumer products for global distribution.

Issuer:As Seen On TV, Inc.
Issue:Units of 71,500 common shares and warrants for 35,750 shares
Amount:$7,287,280
Units:145.6
Price:$50,050.00
Warrants:Warrants for 35,750 shares per unit
Warrant expiration:Three years
Warrant strike price:$0.80
Agent:National Securities Corp.
Settlement date:Nov. 14 (for $3,053,050), Dec. 28 (for $4,234,230)
Stock symbol:OTCBB: ASTV
Stock price:$0.77 at close Nov. 13
Market capitalization:$31.39 million

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