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Published on 9/21/2011 in the Prospect News PIPE Daily.

OptimizeRx to raise $5 million through private placement of preferreds

Company sells convertible series B preferred stock to Vicis Capital

By Devika Patel

Knoxville, Tenn., Sept. 21 - OptimizeRx Corp. arranged a $5 million private placement of its series B preferred stock on Sept. 16, according to an 8-K filed Wednesday with the Securities and Exchange Commission. Vicis Capital Series Master Trust, the investor, will buy $1.5 million of the preferreds initially.

The company will sell 50 preferreds at $100,000 apiece. Each preferred is convertible into a number of shares of common stock equal to $100,000 divided by $1.50, the conversion price. The company may force conversion under certain conditions.

Vicis also will receive warrants for 3,333,334 common shares, which are exercisable at $3.00 for seven years.

The conversion price and warrant strike price are 45.63% and 191.26% premiums to the Sept. 15 closing share price of $1.03.

Based in Rochester, Mich., OptimizeRx provides platforms to help patients better afford and comply to their medicines and health-care products, while offering pharmaceutical and health-care companies ways to expand patient awareness, access and adherence to their brands.

Issuer:OptimizeRx Corp.
Issue:Series B preferred stock
Amount:$5 million
Shares:50
Price:$100,000
Conversion price:$1.50
Call:Yes
Warrants:For 3,333,334 shares
Warrant expiration:Seven years
Warrant strike price:$3.00
Investor:Vicis Capital Series Master Trust
Pricing date:Sept. 16
Stock symbol:OTCBB: OPRX
Stock price:$1.14 at close Sept. 16
Market capitalization:$15.67 million

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