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Published on 3/9/2004 in the Prospect News High Yield Daily.

New Issue: Mrs. Fields sells $115 million seven-year notes to yield 11½%

By Paul A. Harris

St. Louis, March 9 - Mrs. Fields Famous Brands LLC and Mrs. Fields Financing Co. Inc. sold $115 million of seven-year senior secured notes (B3/CCC+) Tuesday at par to yield 11½%, according to an informed source.

Price talk was 11¼% to 11½%.

Jefferies & Co. ran the books on the Rule 144A/Regulation S issue.

Proceeds will be used to repay debt.

The issuer is a Salt Lake City-based snack food franchisor.

Issuer:Mrs. Fields Famous Brands LLC and Mrs. Fields Financing Co. Inc.
Amount:$115 million
Maturity:March 15, 2011
Security description:Senior secured notes
Bookrunner:Jefferies & Co.
Coupon:11½%
Price:Par
Yield:11½%
Call scheduleCallable on or after March 15, 2008 at 105.75, 102.875, par on or after March 15, 2010
Equity clawback:For 35% at 111.50 on or before March 15, 2007
Pricing date:March 9
Settlement date:March 16
Ratings:Moody's: B3
Standard & Poor's: CCC+
Price talk:11¼%-11½%

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