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Published on 9/24/2010 in the Prospect News Convertibles Daily.

New Issue: Mood Media sells C$31.5 million five-year convertibles in bought deal to yield 10%, up 56%

By Rebecca Melvin

New York, Sept. 24 - Mood Media Corp. sold C$31.5 million of five-year convertible unsecured subordinated debentures in a bought deal to yield 10%, with an initial conversion premium of 56%, according to a release.

The public offering was sold via a syndicate of underwriters led by BMO Capital Markets and including Octagon Capital Corp. and Desjardins Securities Inc.

There is an option to purchase up to an additional C$1.58 million of debentures.

The debentures are convertible at an initial conversion price of US$2.43 per common share, which is equal to C$2.50 per common share.

The debentures are non-callable for three years until Oct. 31, 2013, and then provisionally callable at par if the U.S. dollar equivalent of the Toronto Stock Exchange VWAP is at least 130% of the conversion price.

In connection with the offering, Mood Media chairman and chief executive Lorne Abony has agreed to subscribe for US$3 million aggregate principal amount of debentures.

Proceeds of the offering are being used to redeem the company's outstanding C$30.32 million of 10% convertibles.

The offering is being sold in Canada via a short form prospectus and in the United Sates under Rule 144A.

Mood Media, formerly Fluid Music Canada Inc., is a Toronto, Ont.-based private label music aggregation and distribution company.

Issuer:Mood Media Corp.
Issue:Convertible debentures
Amount:C$31.5 million
Maturity:Oct. 31, 2015
Greenshoe:C$1.58 million
Underwriters:Syndicate led by BMO Capital Markets
Coupon:10%
Price:Par, C$1,000
Yield:10%
Conversion premium:56%
Conversion price:US$2.43 or C$2.50
Call:From Oct. 31, 2013 at par subject to 130% hurdle
Pricing date:Sept. 24
Settlement:Oct. 1
Stock listing:Toronto: MM
Stock reference:C$1.60
Distribution:Reg. 144A and short form prospectus
Market capitalization:C$168.64 million

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