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Published on 6/20/2011 in the Prospect News PIPE Daily.

Matrix Asset prices C$5 million private placement of debenture units

Proceeds used for general corporate purposes, to support asset growth

By Devika Patel

Knoxville, Tenn., June 20 - Matrix Asset Management Inc. said it priced a C$5 million private placement of convertible debenture units.

The company will sell 5,000 units of a C$1,000 convertible debenture and 345 warrants at C$1,000 per unit.

The 7% convertible debentures mature June 30, 2016 and will be convertible, at any time, into common shares at a conversion rate of 689.66 shares per C$1,000 principal amount of debentures, which is equal to a conversion price of C$1.45 per share, which is a 21.85% premium to the June 17 closing price of C$1.19.

The debentures may be called after June 30, 2014.

Each warrant is exercisable at C$1.75 for three years. The strike price reflects a 47.06% premium to the June 17 closing share price.

The deal will be conducted by Industrial Alliance Securities Inc. and M Partners Inc. on a best-efforts basis.

Proceeds will be used for general corporate purposes and to support asset growth.

Halifax, N.S.-based Matrix provides discretionary investment management services.

Issuer:Matrix Asset Management Inc.
Issue:Units of a C$1,000 convertible debenture and 345 warrants
Amount:C$5 million
Units:5,000
Price:C$1,000
Maturity:June 30, 2016
Coupon:7%
Conversion price:C$1.45
Conversion rate:689.66 shares per C$1,000 of debentures
Call:After June 30, 2014
Warrants:345 warrants per unit
Warrant expiration:Three years
Warrant strike price:C$1.75
Agents:Industrial Alliance Securities Inc. and M Partners Inc.
Pricing date:June 20
Stock symbol:Toronto: MTA
Stock price:C$1.19 at close June 6
Market capitalization:C$51.86 million

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