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Published on 3/7/2011 in the Prospect News Structured Products Daily.

New Issue: Barclays prices $300,000 12.5% reverse convertibles linked to Lorillard

New York, March 7 - Barclays Bank plc priced $300,000 of 12.5% reverse convertible notes due Sept. 9, 2011 linked to Lorillard, Inc. shares, according to a 424B2 filing with the Securities and Exchange Commission.

The payout at maturity will be par in cash unless Lorillard shares fall below the protection price of $54.09, 70% of the initial price of $77.27, during the life of the notes and finish below the initial price in which case the payout will be 12.941633 shares of Lorillard stock.

Barclays Capital is the agent.

Issuer:Barclays Bank plc
Issue:Reverse convertible notes
Underlying stock:Lorillard, Inc. (Symbol: LO)
Amount:$300,000
Maturity:Sept. 9, 2011
Coupon:12.5%, payable monthly
Price:Par
Payout at maturity:Par in cash unless Lorillard shares fall below the protection price of $54.09, 70% of the initial price, and finish below the initial price, in which case 12.941633 shares of Lorillard stock
Initial price:$77.27
Protection price:$54.09, 70% of $77.27
Exchange ratio:12.941633
Pricing date:March 3
Settlement date:March 8
Agent:Barclays Capital
Fees:1%
Cusip:06741JFD6

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