Fitch: Kemper unchanged

Fitch Ratings said that Kemper Corp.'s announcement to place Kemper Direct into runoff does not affect the company's ratings.

Kemper announced that it will cease direct marketing activities for Kemper Direct and that it is reviewing strategic options.

Fitch said that it views this decision favorably, as Kemper Direct has been a drag on earnings for several years. Underwriting actions, including state targeted non-renewals and rate increases, have proven inadequate to recoup new business acquisition costs.

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