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Published on 11/13/2012 in the Prospect News PIPE Daily.

American Retail Alliance prices $3 million initial public stock sale

Offering consists of 1.5 million common shares sold at $1.50 per share

By Devika Patel

Knoxville, Tenn., Nov. 13 - American Retail Alliance, Corp. priced its $3 million initial public offering of stock in a Form S-1 filed Tuesday with the Securities and Exchange Commission.

The company will sell 2 million common shares at $1.50 per share.

Proceeds will be used for inventory, marketing and advertising, working capital and repayment of debt.

The distributor of a variety of consumer non-durable and durable products made by third-party manufacturers is based in Belleair Bluffs, Fla.

Issuer:American Retail Alliance, Corp.
Issue:Common stock
Amount:$3 million
Shares:2 million
Price:$1.50
Warrants:No
Pricing date:Nov. 13

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