International Commercial to price public offering of 5 million shares

Funds used to make infomercials, acquire products, for test marketing

By Devika Patel

Knoxville, Tenn., Oct. 18 - International Commercial Television Inc. will price a public sale of 5 million common shares, according to an S-1 filed Friday with the Securities and Exchange Commission.

Proceeds will be used to produce infomercials for promising products, to acquire products, for research and development and to conduct test marketing.

The Wayne, Pa., company sells products via infomercials, televised shopping networks, the internet and retail distribution channels.

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