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Published on 9/21/2007 in the Prospect News PIPE Daily.

New Issue: Hartville Group sells convertible debentures for $2 million

By Laura Lutz

Des Moines, Sept. 21 - Hartville Group, Inc. raised $2 million from a private placement of discounted secured convertible debentures and warrants.

Hartville issued $2.53 million principal amount of the debentures and warrants for 16,877,638 shares to some existing shareholders of the company.

The debentures mature in September 2010.

Of the principal amount, $531,645.50 is allocated to prepaid interest equal to 7% per year.

The debentures will be convertible at $0.15 per share.

The investors also received warrants for 16,877,638 shares, exercisable at $0.15 per share for four years.

Based in Canton, Ohio, Hartville Group is a pet insurance company.

Issuer:Hartville Group, Inc.
Issue:Secured convertible debentures
Principal amount:$2,531,645.50
Proceeds:$2 million
Maturity:September 2010
Coupon:7% (prepaid and included in principal amount)
Price:79
Conversion price:$0.15
Warrants:For 16,877,638 shares
Warrant expiration:Four years
Warrant strike price:$0.15
Pricing date:Sept. 17
Stock symbol:OTCBB: HTVL
Stock price:$0.09 at close Sept. 17

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