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Published on 5/14/2007 in the Prospect News PIPE Daily.

New Issue: Hartville Group sells $2.53 million of discounted debentures

By Sheri Kasprzak

New York, May 14 - Hartville Group, Inc. settled a private placement of discounted convertible debentures in principal of $2,531,645 for proceeds of $2 million.

The 7% debentures are due May 2010 and are convertible into common shares at $0.15 each. The debentures are priced at 79.

The investors received warrants for 16,877,683 shares, exercisable at $0.15 each.

Based in Canton, Ohio, Hartville Group is a pet insurance company.

Issuer:Hartville Group, Inc.
Issue:Convertible debentures
Amount:$2,531,645
Proceeds:$2 million
Maturity:May 2010
Coupon:7%
Price:79
Conversion price:$0.15
Warrants:For 16,877,683 shares
Warrant strike price:$0.15
Settlement date:May 8
Stock symbol:OTCBB: HTVL
Stock price:$0.12 at close May 8

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