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Published on 2/20/2007 in the Prospect News PIPE Daily.

New Issue: Hartville sells $2.53 million of convertible debentures

By Sheri Kasprzak

New York, Feb. 20 - Hartville Group, Inc. concluded a $2,531,645 private placement of secured convertible debentures.

The debentures are due Feb. 14, 2010 and are convertible at $0.15 each.

The debentures bear prepaid interest at a rate of 7% annually.

The investors received warrants for 16,877,638 shares, exercisable at $0.15 each through February 2010.

The investors also have the right to purchase up to $2 million in additional principal of the debentures before Dec. 31, 2007.

Based in Canton, Ohio, Hartville Group is a pet insurance company.

Issuer:Hartville Group, Inc.
Issue:Secured convertible debentures
Amount:$2,531,645
Maturity:Feb. 14, 2010
Coupon:7%
Price:Par
Yield:7%
Conversion price:$0.15
Warrants:For 16,877,638 shares
Warrant expiration:Feb. 14, 2010
Warrant strike price:$0.15
Settlement date:Feb. 14
Stock symbol:OTCBB: HTVL
Stock price:$0.16 at close Feb. 14

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