Broder Bros. gets $260 million of financing, rebrands as alphabroder

By Jennifer Chiou

New York, Jan. 10 - Broder Bros., Co. received $260 million of senior secured debt financing from Prospect Capital Corp. to support its acquisition of Ash City Worldwide, according to a press release.

The company has been rebranded as alphabroder. The Trevose, Pa.-based company distributes trade, private label and retail apparel brands to the imprinting, embroidery and promotional product industries.

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