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Published on 10/15/2007 in the Prospect News Special Situations Daily.

Noonday ups stake in Alliance Data

By Lisa Kerner

Charlotte, N.C., Oct. 15 - Investors led by Noonday Asset Management, LP bought and sold a number of Alliance Data Systems Corp. shares between Aug. 16 and Oct. 3 priced from $71.96 to $78.54 each, for a total purchase of 881,800 shares, according to a schedule 13D filing with the Securities and Exchange Commission.

The reporting persons own 4,184,650 shares, or 5.3%, of the Dallas-based marketing, loyalty and transaction services company.

On May 17, Alliance Data agreed to be acquired by Aladdin Holdco, Inc. for $81.75 cash per share in a transaction valued at $7.8 billion, including debt. Stockholders approved the deal on Aug. 8.


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