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Published on 7/19/2007 in the Prospect News PIPE Daily.

New Issue: Eloda secures C$5.66 million from convertible debentures, shares

By Laura Lutz

Des Moines, July 19 - Eloda Corp. announced private placements of debentures and shares for a total of C$5.657 million.

The company raised C$4.407 million from the first tranche of a C$4.657 million private placement of unsecured convertible debentures and C$1 million from a private placement of shares.

Eloda said in a news release that it has received commitments for the remaining C$250,000 of debentures.

The three-year debentures bear interest at 12% per year, payable in units priced at the weighted average of the daily averages of the highest and lowest market price of the company's shares for their last 20 active trading days before interest is calculated.

The debentures are convertible into units at any time at C$0.37 per unit in the first two years and at C$0.41 per unit thereafter.

Each unit will consist of one share and one half-share warrant. Each whole warrant will be exercisable for two years at the then-current conversion price.

In the share placement, Eloda sold 3,333,334 shares at C$0.30 each. That deal was brokered.

The company also issued 166,666 shares to settle a C$50,000 debt.

Montreal-based Eloda provides measurement and validation tools for the advertising industry.

It will use the proceeds of both offerings to hire and deploy a sales force in the United States, to fund research and development of new media, to pay outstanding debt and to fund working capital.

Convertible debentures

Issuer:Eloda Corp.
Issue:Unsecured convertible debentures
Amount:C$4.657 million
Maturity:Three years
Coupon:12%, payable in units of one share and one half-share warrant
Price:Par
Yield:12%
Conversion price:C$0.37 for first two years; C$0.41 thereafter
Warrants:One half-share warrant per unit upon conversion or interest payment
Warrant expiration:Two years
Warrant strike price:C$0.37 for first two years of debentures; C$0.41 thereafter
Announcement date:July 19
Settlement date:July 19 (for C$4.407 million)
Stock symbol:TSX Venture: ELA
Stock price:C$0.305 at close July 19
Shares
Issuer:Eloda Corp.
Issue:Shares
Amount:C$1 million
Shares:3,333,334
Price:C$0.30
Warrants:No
Settlement date:July 19
Stock symbol:TSX Venture: ELA
Stock price:C$0.305 at close July 19

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