Complete Care Medical's marketing partner to expand Diabetes Gold in Central American markets

By E. Janene Geiss

Philadelphia, Jan. 6 - Complete Care Medical, Inc. announced Friday that its wholly owned subsidiary, Diabetes Gold, Inc., has revised its agreement to allow Representaciones Gorbea, SA to market the GlucoLeader "Enhance" blood glucose monitor and test strips in Mexico.

As a leading communications and information services company throughout Central and South America, Representaciones Gorbea is uniquely positioned to open Latin markets for Diabetes Gold products and services, according to a company news release.

Based on an introduction by Representaciones Gorbea to Farmacias Similares, a Mexican retail pharmacy chain, Diabetes Gold has agreed to expand its agreement with Representaciones Gorbea to include Mexico and Guatemala, officials said.

Based in Mexico City, Mexico, Farmacias Similares is the largest retail pharmacy chain in Mexico with 7,000 locations in Mexico, Guatemala and Argentina.

This new relationship also is expected to serve as a springboard for Diabetes Gold to enter the Argentine market, officials said.

"We are excited by this new opportunity brought to us by Representaciones Gorbea, our exclusive marketing affiliate for Latin America," J.P. Monteverde, chief executive officer of Complete Care, said in the release.

"This reinforces our belief that Diabetes Gold will play a major role as a provider of diabetes testing equipment, supplies and disease management services in Latin America."

Through its subsidiaries, Complete Care, based in Houston, provides patients in all 50 states with lower cost alternatives for disease management, medical supplies and prescription pharmaceuticals.

Complete Care said its discount services and medication program offers easy access to utilization and compliance data in order to improve patient outcomes and improve quality of life.

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