S&P cuts Vertrue to negative

Standard & Poor's said it revised the outlook on Vertrue Inc. to negative from stable and affirmed the B corporate credit rating.

The outlook revision and B corporate credit rating reflect the view that Vertrue's operating performance will continue to decline over the near-to-intermediate term, S&P said.

The rating also considers the company's good liquidity, which provides some financial flexibility to absorb higher interest expense, and good cash flow, the agency said.

The rating is constrained by a vulnerable business risk profile, narrow business focus in adaptive marketing, EBITDA concentration and revenue vulnerability to economic weakness, S&P said.

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