New Issue: Bluefly orchestrates $15 million private placement of common shares

By Devika Patel

Knoxville, Tenn., Dec. 21 - Bluefly, Inc. announced a $15 million private placement of stock. It raised $4.7 million at pricing.

The company will sell common shares at $1.70 per share to Rho Ventures.

Bluefly, based in New York, is an online clothing and accessories retailer.

Issuer:	Bluefly, Inc.
Issue:	Common stock
Amount:	$15 million
Price:	$1.70
Warrants:	No
Investors:	Rho Ventures
Pricing date:	Dec. 21
Settlement date:	Dec. 21 (for $4.7 million)
Stock symbol:	Nasdaq: BFLY
Stock price:	$2.25 at close Dec. 18
Market capitalization:	$30.8 million

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