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Published on 4/11/2008 in the Prospect News Convertibles Daily.

New Issue: Virgin Media prices $1 billion eight-year convertibles to yield 6.5%, up 55.38%

By Rebecca Melvin

New York, April 11 - Virgin Media Inc. priced $1 billion of eight-year convertible senior notes at par late Thursday to yield 6.5% with an initial conversion premium of 55.38%, according to a company news release.

There is a $150 million over-allotment option.

The notes priced at the rich end talk for a coupon, which was at 6.5% to 7%, and beyond the rich end of talk for the initial conversion premium, which was 47.5% to 52.5%.

Goldman Sachs and Deutsche Bank are joint bookrunners of the Rule 144A deal.

The notes are non-callable. There is standard takeover and dividend protection, and there is contingent conversion, subject to a 120% hurdle, as well as net-share settlement.

Virgin Media intends to use proceeds combined with existing cash reserves to prepay a portion of its outstanding A and B loans under its senior credit facilities.

Virgin Media expects to prepay about £261 million of the A tranche currently scheduled for payment in September 2009, and about £243 million of the B tranche currently scheduled for repayment in September 2012.

New York-based Virgin Media provides television, broadband, fixed-line telephone, and mobile telephone services in the United Kingdom.

Issuer:Virgin Media Inc.
Issue:Convertible senior notes
Amount:$1 billion
Greenshoe:$150 million
Maturity:Nov. 15, 2016
Bookrunners:Goldman Sachs and Deutsche Bank
Coupon:6.5%
Price:Par
Yield:6.5%
Conversion premium:55.38%
Conversion rate:52.0291
Conversion price:$19.22
Call:Non-callable
Takeover protection:Yes
Dividend protection:Yes
Contingent conversion:Yes, subject to a 120% hurdle
Pricing date:April 10
Settlement date:April 16
Distribution:Rule 144A
Price talk:6.5%-7%, up 47.5%-52.5%
Stock symbol:Nasdaq: VMED
Stock price:$12.37 at close April 10

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