National CineMedia’s 10-year advertising agreement with Regal OK’d

By Sarah Lizee

Olympia, Wash., June 15 – National CineMedia, LLC received approval of a new long-term network affiliate transaction agreement with Regal Cinemas, Inc. from the U.S. Bankruptcy Court for the Southern District of Texas.

Through the agreement, National CineMedia will acquire the exclusive right to provide on-screen advertisements at Regal Cinemas’ over 6,000 screens and 450 theaters, as previously reported.

“The agreement we announced today strengthens and deepens NCM’s 20-year relationship with Regal Cinemas well into the future and reaffirms our position as the market leader and premier company in cinema advertising,” Tom Lesinski, chief executive officer of National CineMedia, said in a June 5 press release.

The new 10-year agreement will replace the previous exhibitor service agreement with Regal Cinemas.

“This agreement represents a major milestone in the NCM’s restructuring and culminates its successful mediation with Regal Cinemas,” the company said.

National CineMedia is a Centennial, Colo.-based integrated media company. The company filed bankruptcy on April 11 under Chapter 11 case number 23-90291.

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