Fitch rates Limited Brands notes BB+

Fitch Ratings said it assigned Limited Brands, Inc.'s $750 million of senior guaranteed notes due 2021 a BB+ rating.

The BB+ long-term issuer default rating, BBB- bank credit facility, BB senior notes, B short-term issuer default rating and B commercial paper rating remain unchanged.

The outlook is stable.

The proceeds of the offering will be used for share repurchases and general corporate purposes.

The ratings continue to reflect Limited Brands' strong brand recognition and dominant market positions in intimate apparel and personal care and beauty products, improving operating results and credit metrics, solid cash flow generation and strong liquidity, the agency said.

The ratings also consider the company's track record of shareholder-friendly activities, the agency added.

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