Springhouse Capital's interest in Greenfield Online dips below 5%

By Lisa Kerner

Charlotte, N.C., July 28 - Greenfield Online, Inc. shareholder Springhouse Capital (Master), LP sold 788,087 shares of the company's stock, reducing its ownership interest to 4.96%, or approximately 1.3 million shares.

The shares were sold between July 7 and July 25, priced from $14.49 to $14.96 each, according to a schedule 13D filed with the Securities and Exchange Commission.

In June, Springhouse said it believed Quadrangle Group LLC's $15.50-per-share offer for Greenfield Online did not reflect appropriate value.

It was previously reported that Greenfield agreed to be acquired by an entity affiliated with Quadrangle Group, a private investment firm, in a deal with a total equity value of $426 million.

Greenfield Online provides internet survey and comparison shopping solutions primarily in North America and Europe. The company is based in Wilton, Conn.

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